Welcome to Lost Monarch
Good clothing should be easy to wear. We’re making garments designed to thrive in an increasingly casual world - refined enough to look sharp, casual enough to be approachable, and durable enough to handle whatever comes your way.
Our Principles
#1 Business casual done better.
It’s hard to know how to dress in today’s increasingly casual offices. We’ve designed our products to thrive in this ambiguity - casual enough to be comfortable, refined enough to look polished. We’re making clothing that every guy needs, but with elevated details and materials.
Our Principles
#2 Designed with intent.
Every part of our product is the way it is for a reason. We’re detail-oriented with analytical brains, and comb through every piece of our collection to make sure it is as good as it can be. No frills, all function.
Our Principles
#3 Value through versatility.
Our products will never be the most expensive or least expensive, but we strive to make them the best value for your money. They’re also designed to be as versatile as possible, so that you can wear them as often as possible. Every little design detail helps them maximize their usefulness in your closet.
Our Principles
#4 No marketing gimmicks.
We’ve worked in the industry for a while, and we know all the tricks - first-time incentives, constant sale codes, and more. You won’t find any of that here. We price our products fairly from the beginning and keep them there, so you don’t have to worry about missing out.
Our Principles
#5 Made wherever good products are made.
Every factory has its own area of expertise, so we don’t limit ourselves to one region. We go wherever products are made with skill, care, and integrity.
We Want To Chat
We are passionate about menswear and it is a pleasure for us to talk to others who share our interests or to help people who want to learn more. We're friendly folks with our own quirks but we'd love to chat with you. Give us a shout!